ELEGANT STRATEGIES FOR OUTSIZED IMPACT
Finch Strategies is a boutique consulting agency providing strategies that drive business and brand success.
Representing over 30 years of experience working with some of the preeminent agencies and brands in markets around the world, Finch provides depth of experience and true expertise in a more personal, nimble and right-sized package.
SMART EXPERIENCED AGILE SOPHISTICATED INSPIRED
WHAT WE DO
We offer a range of strategy services, including:
Business strategy, from annual planning to portfolio management
Brand and company positioning, purpose and architecture
Strategy implementation across disciplines and practices (experiential, promotional, etc.)
Research design, implementation and analysis
Audience segmentations and personas
New business leadership and pitch execution
Creative brief development
Ideations and workshop moderating
Award submissions
Comms and measurement plans
KEY CLIENT EXPERIENCE
Coca-Cola
Bacardi-Martini
Budweiser
Nike
IKEA
Nestlé Europe
United Biscuits
Revlon
L’Oréal
American Express
Nationwide
Citizens Bank
NASCAR
Time Warner Cable
Microsoft
Verizon
PFLAG
American Indian College Fund
JENNIFER PETERSON, FOUNDER & CEO
Jennifer is a seasoned international Strategy Director with a successful track record working in marketing and advertising for blue-chip agencies and clients around the world. She specializes in taking on complex business challenges and developing simple, compelling strategies that deliver results.
Working at agencies including Wieden + Kennedy, Publicis Paris, Ogilvy, Momentum and McCann, Jennifer is skilled in navigating across different altitudes of strategy, from high-level business, portfolio and brand strategy to consumer research and creative development.
As a decisive leader who motivates teams with vision, grace and good humor, Jennifer is an impassioned believer in the power of creative ideas to drive business success and consumer love.
Jennifer is a graduate of the University of Pennsylvania, with degrees in Marketing (Wharton) and English (College of Arts and Sciences).
